So what exactly is AI Appointment setting, and how will it benefit you?

The first step in our AI Appointment Setting process is training a chatbot specifically for your business. We provide the bot with as much information as possible—what you offer, who your ideal clients are, and the main goal (qualifying leads or scheduling appointments). After adding some custom questions and answers to ensure accuracy, we test it to ensure optimal performance. After thorough testing, we integrate it into our automated workflows, creating a smooth and efficient system. The result? A powerful tool that handles appointments and lead management, so you don’t have to. And yes, it works!

Here's some advantages that will make your life easier with our Go-HighLevel integration. Oh, and did i mention at no extra cost to you..

  • CRM Integrations

  • Lead Management

  • Customer Insights

  • Centralized Communication

  • Calendar Integrations

  • Automated Follow-Ups

And what about AI appointment setting benefits?

  • Pre-Qualification of Leads

  • No Missed Opportunities

  • Follow-Ups

  • Automated Scheduling

  • 24/7 Availability

  • Reduced No-Shows

  • Seamless Integration

  • Personalized Customer Experience

what is the difference between facebook and google ads?

Facebook Ads and Google Ads differ primarily in intent and approach. Facebook uses push advertising, displaying ads based on users’ interests, behaviors, and demographics across Facebook, Instagram, and related platforms. It’s ideal for building brand awareness and engagement with visually-rich content. In contrast, Google Ads relies on pull advertising, targeting users actively searching for products or services through search queries, making it more suitable for capturing high-intent leads. Facebook Ads typically have lower CPC but may require nurturing, while Google Ads often have higher CPC due to competitive keywords but yield faster conversions. Together, these platforms can complement each other — Facebook for discovery and retargeting, and Google for capturing direct demand.

Automated appointment booking system powered by AI
facebook ads
google ads

Facebook uses push advertising to proactively deliver ads to users while they scroll through their feeds, browse stories, or watch reels, even if they aren’t actively searching for a product or service. It uses data like age, location, interests, and online behavior to target the right audience with personalized ads that grab attention and blend seamlessly with regular content. These ads create awareness, highlight special offers, or introduce new products, often encouraging action through retargeting - such as reminding users about items they viewed but didn’t purchase. This approach ensures businesses connect with the right people at the right time, making ads feel relevant and engaging.

Facebook Ads help businesses reach the right audience by using Meta’s powerful data tools. Here’s how it works:

1. Set a Goal:

Choose what you want to achieve—more website visits, leads, sales, or brand awareness.

2. Target Your Audience:

Select who sees your ad based on factors like location, age, interests, or behaviors. You can even target people similar to your current customers.

3. Choose an Ad Format:

Use images, videos, carousels, or stories to show off your products or services in a way that grabs attention.

4. Ad Auction:

Facebook decides which ad to show by balancing your budget, ad quality, and how relevant it is to your audience.

5. Track Results:

Facebook lets you monitor key performance metrics like:


•CPM (Cost Per 1,000 Impressions): The cost to show your ad 1,000 times.


• CPC (Cost Per Click): What you pay when someone clicks your ad.


• CPA (Cost Per Action): How much it costs to get a sale or lead.


• ROAS (Return on Ad Spend): The revenue you earn for every dollar spent.


With detailed insights, you can see what works and adjust your ads to get better results. Facebook Ads make it easy to grow your business and reach your goals.

Google uses pull advertising to proactively deliver ads to users across its platforms, like google search, YouTube, Gmail, and partner websites. Google finds the people that are actively searching or have searched recently for a certain product or service. It leverages data such as location, demographics, browsing history, and online behavior to target the right audience with personalized ads that stand out while fitting naturally within the content users are viewing. These ads build brand awareness, promote special offers, or showcase new products, often encouraging action through retargeting - such as reminding users about items they browsed but didn’t buy. This approach helps businesses reach potential customers at the perfect moment, making the ads feel relevant and compelling.


Google Ads help businesses show up at the right moment when people search for products or services. Here’s how it works:

1. Set a Goal:

Choose what you want—more website visits, leads, sales, or calls to your business.

2. Target Your Audience:

Decide who sees your ads based on location, keywords they search for, and even their browsing habits.

3. Choose an Ad Type:

• Search Ads: Text ads that appear at the top of Google search results.

• Display Ads: Image or banner ads shown across websites.

• Video Ads: Ads on YouTube.

• Shopping Ads: Product ads with images and prices in search results.

4. Ad Auction:

Google shows your ad based on your budget, your bid for keywords, and the quality of your ad. Ads with higher relevance and better bids get better placement.

5. Track Results:

Google Ads lets you monitor key metrics, such as:

• CPC (Cost Per Click): The cost every time someone clicks on your ad.

• CTR (Click-Through Rate): The percentage of people who click after seeing your ad.

. • CPA (Cost Per Action): The cost for each conversion, like a sale or sign-up.

• ROAS (Return on Ad Spend): The revenue generated for every dollar you spend.


Google Ads ensures your business appears when people are actively searching for what you offer, making it one of the most effective ways to drive traffic and sales.

Facebook uses push advertising to proactively deliver ads to users while they scroll through their feeds, browse stories, or watch reels, even if they aren’t actively searching for a product or service. It uses data like age, location, interests, and online behavior to target the right audience with personalized ads that grab attention and blend seamlessly with regular content. These ads create awareness, highlight special offers, or introduce new products, often encouraging action through retargeting - such as reminding users about items they viewed but didn’t purchase. This approach ensures businesses connect with the right people at the right time, making ads feel relevant and engaging.

Facebook Ads help businesses reach the right audience by using Meta’s powerful data tools. Here’s how it works:

1. Set a Goal:

Choose what you want to achieve—more website visits, leads, sales, or brand awareness.

2. Target Your Audience:

Select who sees your ad based on factors like location, age, interests, or behaviors. You can even target people similar to your current customers.

3. Choose an Ad Format:

Use images, videos, carousels, or stories to show off your products or services in a way that grabs attention.

4. Ad Auction:

Facebook decides which ad to show by balancing your budget, ad quality, and how relevant it is to your audience.

5. Track Results:

Facebook lets you monitor key performance metrics like:


•CPM (Cost Per 1,000 Impressions): The cost to show your ad 1,000 times.


• CPC (Cost Per Click): What you pay when someone clicks your ad.


• CPA (Cost Per Action): How much it costs to get a sale or lead.


• ROAS (Return on Ad Spend): The revenue you earn for every dollar spent.


With detailed insights, you can see what works and adjust your ads to get better results. Facebook Ads make it easy to grow your business and reach your goals.

Google uses pull advertising to proactively deliver ads to users across its platforms, like google search, YouTube, Gmail, and partner websites. Google finds the people that are actively searching or have searched recently for a certain product or service. It leverages data such as location, demographics, browsing history, and online behavior to target the right audience with personalized ads that stand out while fitting naturally within the content users are viewing. These ads build brand awareness, promote special offers, or showcase new products, often encouraging action through retargeting - such as reminding users about items they browsed but didn’t buy. This approach helps businesses reach potential customers at the perfect moment, making the ads feel relevant and compelling.

Google Ads help businesses show up at the right moment when people search for products or services. Here’s how it works:

1. Set a Goal:

Choose what you want—more website visits, leads, sales, or calls to your business.

2. Target Your Audience:

Decide who sees your ads based on location, keywords they search for, and even their browsing habits.

3. Choose an Ad Type:

• Search Ads: Text ads that appear at the top of Google search results.

• Display Ads: Image or banner ads shown across websites.

• Video Ads: Ads on YouTube.

• Shopping Ads: Product ads with images and prices in search results.

4. Ad Auction:

Google shows your ad based on your budget, your bid for keywords, and the quality of your ad. Ads with higher relevance and better bids get better placement.

5. Track Results:

Google Ads lets you monitor key metrics, such as:

• CPC (Cost Per Click): The cost every time someone clicks on your ad.

• CTR (Click-Through Rate): The percentage of people who click after seeing your ad.

• CPA (Cost Per Action): The cost for each conversion, like a sale or sign-up.

• ROAS (Return on Ad Spend): The revenue generated for every dollar you spend.

Google Ads ensures your business appears when people are actively searching for what you offer, making it one of the most effective ways to drive traffic and sales.

Where Strategy Meets Execution - Your Path to Marketing Success

Your success starts with high-quality leads. At CustomLeadz, we're good at generating targeted leads, then pre-qualifying them through our fully automated AI-driven appointment-setting system. The result? A steady stream of real qualified clients, leaving you the time to focus on closing the deals.

  1. Targeted Reach:

Social media platforms offer advanced targeting options, allowing you to reach specific demographics, interests, locations, and behaviors. This precision maximizes your chances of connecting with the right audience.


  1. Cost-Effectiveness:

    Compared to traditional advertising, social media advertising offers flexible budgets, letting you start with small amounts and scale up as you see results. This makes it accessible for both small businesses and large companies.


  1. Real-Time Engagement:

    Social media allows for immediate interaction with your audience through comments, likes, and shares. This real-time feedback can boost engagement, foster brand loyalty, and help improve future campaigns.


  1. Performance Tracking and Analytics:

Most platforms provide detailed insights into ad performance, including metrics like reach, engagement, and conversions. This data enables you to refine strategies, optimize spending, and measure ROI effectively.


  1. Enhanced Brand Awareness:

    Advertising on social media platforms helps increase your brand’s visibility, keeping it top-of-mind for consumers. Consistent exposure through ads can strengthen brand recognition and expand your audience reach.


Social media advertising combines precision, engagement, and data-driven insights, making it a powerful tool for modern marketing.

Frequently Asked Questions

How does advertising help my business grow?


Advertising increases visibility, attracts new customers, builds brand awareness, and drives sales by promoting your products or services to the right audience.

How do I measure the success of my ads?


Success depends on goals. For awareness, track impressions and reach; for engagement, monitor clicks and shares; and for sales, focus on CPA (cost-per-acquisition) and ROAS (return on ad spend).

How much should I spend on advertising to see results?


Spending varies by industry and goals. A good starting point is 5-10% of your revenue, with room to adjust based on performance data from test campaigns.

Which advertising platform will work best for my business?


The best platform depends on your audience and goals. Use Google Ads for search-based intent, Facebook/Instagram for brand engagement, and TikTok for younger demographics.

How long does it take to see results from ads?


Results depend on the campaign type. Search ads can generate quick results within days, while brand awareness campaigns may take 1-2 months for noticeable impact.


I started this business with the sole mission of helping companies grow.

It has been very rewarding to work with all of Y'all and i hope to continue bringing growth to local businesses.

Have more questions?

Schedule a call with us.

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